It’s SALE time!!! I just purchased a massive haul from Nasty Gal thanks to their 40% off store wide sale. Nasty Gal has been one of my absolute favorite places to shop ever since I discovered it about five years ago. If your an avid Nasty Gal lover like me you know that Nasty Gal recently went bankrupt, and the CEO/Founder, Sofia Amoruso, stepped down. This was heartbreaking for me. Amoruso was an inspiration to me and part of the reason I decided to start my blog. If you haven’t yet, I highly recommend you read her books #Girlboss and Nasty Galaxy.
Part of the reason I wanted to do a massive Nasty Gal haul is because I wanted to see how the company has changed since bankruptcy and Amoruso leaving. Since hearing the news of Nasty Gal’s demise I have’t purchased anything from them because, to be honest, I was a bit salty. However, the 40% off was tempting and I was ready to see if the company was still the Nasty Gal that I knew and loved.
To give you all a little background I’ve been shopping at Nasty Gal since I was in high school, my Dad used to get concerned when a Nasty Gal package would show up on the door step since the name is very suggestive ;). I had to explain to him a few times that it was only a clothing store!! Nasty Gal was my go-to place to shop when I wanted something special or unique, I used to save my money up to buy the perfect piece of clothing here.
From my research, this was part of Nasty Gal’s demise. Shoppers were one time buyers, and didn’t shop at Nasty Gal for their everyday wardrobe. In addition, it seems that in the beginning Nasty Gal spent too much money on marketing, which brought in buyers but only for a short period of time because, as I said above, most shoppers didn’t come back for multiple purchases [read more]. Therefore, sales skyrocketed in the company’s beginning years but, began steadily decreasing more recently. I’ve shopped a ton at Nasty Gal but can agree that it was more for specialty purposes rather than my everyday wardrobe. However, that is exactly what I loved about the online retailer. I could find things there that I couldn’t find anywhere else, the purchases I made at the old Nasty Gal were always the most special to me.
So, here’s how I feel about the new Nasty Gal…
After my purchase, while I was tracking my order I noticed a Boohoo logo. This made me wonder if Nasty Gal and Boohoo were now affiliated? Turns out, they are. Boohoo purchased Nasty Gal for 20 million [read more] in an effort to use the name to gain recognition in the United States. Boohoo also owns Pretty Little Things and is a massive fast fashion retailer in the UK. This is why this makes me sad: Nasty Gal is no longer original, they’re being morphed into yet another fast fashion retailer with items that can be found anywhere else. Don’t get me wrong, the clothes are adorable and I found tons of cute things I wanted to buy but nothing that emulated the original Nasty Gal brand.
After sorting through my purchase I felt the quality of clothing was sub par to what it used to be. Not to be a hater but it reminds me of H&M or Forever 21. I shop at both these stores, and like Nasty Gal, feel they have some great pieces but, not pieces that are going to last forever. Some items I have from the old Nasty Gal I’ve owned for many years, I don’t see this happening with items in my recent purchase. In addition, sizing is a bit odd, most things I bought felt large on me. This could be completely my fault for not looking into the size chart, but if your going to place an order I recommend sizing down, especially if your in between sizes like me.
After my massive rant, my main message is Nasty Gal is still an awesome store with great clothes but, it’s just another store. I no longer get the butterflies I used to get when I purchased something from Nasty Gal. Mainly because I don’t feel like the pieces I’m buying are unique to the brand. In its effort to make money and spiral into another fast fashion company Nasty Gal has lost its core edginess that I most loved about it.